This job is one of my favourites for one simple reason – the brief was that the client had no budget, so spend an hour only on a poster and see what comes out the other end. The subject matter – getting university students to work for Makro as floor sales in the drinks department spawned a quick sucession of corny and fun headlines, and the results were about 8 posters for the client to choose from. The first one is the one that ran.

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