This website is designed to give you an idea of the work I do, and what I can offer you and your company or clients. Please have a browse around my portfolio and have a look at the samples of work. If you’d like a quotation, please don’t hesitate to contact me by emailing or phone 07801 481 640.


  • web design and user experience
  • mobile app design
  • print design
  • art direction & typography
  • logo and branding development
  • site planning, html build and style
  • retouching, artworking & mac work
  • presentation template design and build

the history of spayce

Prior to setting up Spayce, I previously worked in the web sector and with below the line advertising, as well as some PR work. While trading as Spayce I have worked for such people and companies as the RAF, the NHS, George Clarke, Bernard Matthews, Alexis Cosmetics and BBC Training and Development.

the skills

In this industry there are many talented people, and I am able to call on many of them to bring whatever skills I feel are necessary to a job. I focus on design, and making that design work for your project, whether it’s online, interactive or printed. I have partners to work with on web development and mobile app development.

I create scamps with good old pen and paper, work up concepts and designs with Adobe Illustrator and Adobe Photoshop. I am passionate about well marked up code and cutting edge development. All sites that I develop now are fully responsive and will work on any devices from mobile to desktop.

I am also very aware of accessibility issues, and ensure my work always works in all major browsers on both the PC and Mac systems.

the options

I have put together several websites using off the shelf software, which can be an affordable solution for people wanting a dynamic site that gives them full control over the content with great support for updates in the future. These include WordPress (which runs this site), Moveable Type, Silverstripe, Mambo/Joomla and vBulletin.

Get in touch

email: or phone: 07801 481 640

Curriculum vitae

April 2001 – present »
new media designer/art director » Spayce (London)

May 2000 – April 2001 »
new media designer » Design Motive (London)

June 1996 to May 2000 »
art director » Carlson Marketing Group (London)

October 1994 to April 1996 »
senior designer » Interactive Design (Auckland)

February 1994 to September 1994 »
graphic designer » Sydney Opera House (Sydney)

September 1993 to February 1994 »
freelance designer and photographer (Sydney)

May 1993 to September 1993 »
graphic designer » Image Pre Press (Sydney)

December 1992 to April 1993 »
graphic designer/finished artist » Regency Press (Sydney)

October 1991 to December 1992 »
finished artist » Rossprint (Sydney)

BA(cs) major in Graphic Design 1990 »
Newcastle University, Australia

Higher School Certificate 1987 »
MLC School, Burwood, Australia

my dark past

It wasn’t dark at all in fact, as I was born in Sydney in 1970. I grew up in the bright sunshine there, went to MLC school for girls in Burwood, and then University in Newcastle. After a period of time in the Army playing the flute, I started on my career path. After taking long lunches and too many parties in the green room at the Sydney Opera House, I moved to New Zealand and lived and worked in Auckland for 18 months. I then traveled around Japan for a few weeks, then came to London. I caught a tube to Earl’s Court and here I still am today*. Oh… if you’re looking for Alison Baker, then you’ve found me, so do drop me an email!

* legally, of course, and not still in Earl’s Court – but you get the general idea!